General Tours
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Founded in 1947, General Tours is one of the oldest and most experienced tour companies in the United States. The company's guiding philosophy originated at the Geneva Peace Conference following the Second World War with a mission to build bridges of understanding between North America and Eastern Europe. Since the day this vision was conceived, more than one million travelers have participated in General Tours' programs.
Today, General Tours offers land vacations and river cruises in many of the world's most fascinating destinations. Itineraries are created based on two primary objectives - choice and value. Accommodations, guided sightseeing, some meals and transportation are included in the price of your tour. In addition, an experienced guide leads your group, pointing out must-see sights and suggesting activities you might consider during allotted free time.
General often combines a river cruise and a land tour to deliver a well-rounded experience in each destination.
- General Tours offers river cruises in Europe, Russia, Egypt, China and Brazil.
- River cruises are rated according to the quality of the vessel and its accommodations, the number of included amenities and activities both on and off the ship, the class of hotels used for land portions of itineraries, and the level of service delivered. General Tours river cruises are first class as deluxe on the industry rating scale (budget, first class, deluxe and luxury).
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Book Now and Save on General's River Cruises!

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World Traveler Club members receive $25 off for every past trip taken.
Click here for eligible departures.
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Click any General Tours river cruise below for the itinerary, dates and prices.
* Key to Quality Ratings

Tours are classified according to the quality of amenities and accommodations.

Budget = Po River cruises typically range from $100 to $200 per person, per day, plus airfare.
First Class = Po River cruises typically range from $200 to $350 per person, per day, plus airfare.
Deluxe = Po River cruises typically range from $250 to $450 per person, per day, plus airfare.
Luxury = Po River cruises typically range from $500 to $800 per person, per day, plus airfare.
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The prices shown are U.S. dollars per person, based on double occupancy, and subject to availability.
Prices quoted for land/cruise arrangements are subject to increase without notice. Once we have received your
deposit, land/cruise prices are guaranteed. Whenever air-inclusive prices are displayed, these prices do
not include government taxes and fees, which are additional. Air prices are subject to increase and are
guaranteed only from the time that full payment is received. Air-inclusive prices include air from a major
U.S. gateway; air from other U.S. airports is available at an additional cost. Sorry, we are unable to
offer air from countries other than the U.S. However, for those international customers who are able to
arrange their own transportation to the origination city, we are able to offer the land/cruise portion of
the package, at the price quoted.
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